Responsible Outreach Policy

Before contacting a business

• Search the directory and confirm that the business is available and not marked do not contact.
• Use a relevant business contact obtained from a legitimate public source, existing relationship, direct referral or consent.
• Choose and record the legal basis and source. Do not assume that a public email address permits unrestricted marketing.
• Consider whether the message is reasonably expected, proportionate and relevant to the contact's professional role.

What every first message must do

• Identify you and All At Once accurately.
• Explain why the message is relevant and, where required, where the contact information came from.
• Provide an easy way to object or ask not to be contacted.
• Avoid sensitive personal data, purchased lists, deceptive subject lines and repeated messaging.

Objections and suppression

Stop direct marketing when a person objects. Mark the business do not contact and record only the minimum reason needed to ensure the objection is respected. Do not create a new record, use another channel or ask another partner to bypass the instruction.

Channel responsibility

Email, telephone, social-media messages and in-person outreach can be subject to different national rules. Partners are responsible for using a lawful channel in the recipient's country. The Partner Network records compliance evidence but does not itself make a message lawful.